The Build Season
A winter container for rest, structure, and quiet progress
January is not broken.
You don’t need more discipline.
You don’t need louder motivation.
You don’t need to push harder at the coldest time of the year.
You need a season that actually matches your nervous system.
The Build Season is a winter experience inside It’s Her Business designed for people who want to rest and build — without burning out, spiraling, or disappearing until spring.
This is not hustle.
This is hunkering down with intention.
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WHAT IF WINTER ISN’T FOR LAUNCHING?
What if winter is for:
Closing the door
Turning the lights low
Warming your hands around something steady
And building quietly, without being watched
Nature doesn’t bloom in January.
It prepares.
The Build Season treats your business the same way.
THIS IS A SEASON OF REST —
WITH A PURPOSE
Rest doesn’t mean doing nothing.
Rest means:
Inside The Build Season, you are not asked to perform, scale, or stay visible.
fewer decisions
less noise
more containment
a slower, steadier rhythm
Inside The Build Season, you are not asked to perform, scale, or stay visible.
You are asked to:
Make clear decisions
build simple systems
tend to the foundation of your business
This is deep winter work — the kind that makes spring easier.
HOW THE BUILD SEASON WORKS
Think of this as a warm room you return to each week.
A steady rhythm.
Predictable.
Supportive.
Each month includes:
One live workshop (90 minutes)
Weekly implementation Q&A (45 minutes)
One focused deliverable — not a pile of tasks
Replays are always available.
You’re never asked to catch up.
You simply re-enter where you are.
Spots are limited. Apply today to secure your spot.
The Three Winter Phases
This program is designed to be both structured and flexible—so you can make real progress while honoring your life’s pace.
We will intentionally work through 3 months, and launch at the Spring Equinox.
Month One: Settle & Decide
Pick the Thing
You stop carrying every idea.
You choose one thing to tend.
One offer.
One person.
One place it lives.
Clarity through simplification — not pressure.
Month Two: Warm & Build
Launch Without Drama
You gently bring something to life.
Nothing loud.
Nothing perfect.
Just something real, supported by a simple system so it doesn’t rely on constant effort.
Month Three: Stabilize & Rest
Make It Boring
This is where the calm sets in.
You remove what’s unnecessary.
You automate what’s repetitive.
You build something that doesn’t need you every minute.
This is how businesses start to feel safe.
Here’s What You Get
WEEK 1-2:
Foundation & Clarity
Get crystal clear on your positioning, audience, and brand purpose
→ [FILL IN: outcome — e.g., no more second-guessing your niche or offer]
WEEK 3-6:
Offer Development & Messaging
Get crystal clear on your positioning, audience, and brand purpose
→ [FILL IN: outcome — e.g., no more second-guessing your niche or offer]
WEEK 7-9:
Visibility & Sales Strategy
Show up with confidence, attract aligned clients, and convert with ease
→ Build a simple, repeatable sales system that feels good
WEEK 10-12:
Offer Development & Messaging
Get crystal clear on your positioning, audience, and brand purpose
→ [FILL IN: outcome — e.g., no more second-guessing your niche or offer]
Spots are limited. Apply today to secure yours.
SUPPORT THAT FEELS LIKE SUPPORT
This is not a program where you’re pushed to “keep up.”
Support inside The Build Season is:
calm
focused
practical
grounded
Q&A calls are for unblockers, not overwhelm.
Hot seats are available to members who are in motion — not perfection.
You’ll never be shamed for moving slowly.
You’ll be supported in moving steadily.
20+
Years of Experience
150+
Businesses Built
2K+
Life Transformed
200K+
Income Generated in IHB
WHO THIS SEASON IS FOR
Not For You If:
you want high-energy hype
you expect instant results without rest
you don’t want structure
This Is For You If:
January makes you want to hide, not hustle
you’re rebuilding after burnout or chaos
you want your business to feel calmer, not louder
you’re ready to build something sustainable — quietly
The Build Season honors winter —
but it still moves forward.
WHY WE END AT THE SPRING EQUINOX
Because that’s when emergence is natural.
By spring:
The foundation is laid
The pressure is gone
The systems are in place
You don’t scramble into visibility.
You step into it.
Spots are limited. Apply today to secure yours.
Frequently Asked Questions
Is this a program or a membership?
The Build Season is a seasonal container, not an ongoing program you’re expected to keep up with forever.
You join for the winter.
You build steadily.
You finish by the spring equinox.
Your year of access to It’s Her Business supports the work — but The Build Season itself is a defined, intentional arc.
What if I’m already tired or burned out?
That’s exactly who this was designed for.
The Build Season does not ask you to:
move fast
be visible immediately
or stay “on” all the time
It asks you to slow down with structure.
Rest without direction leads to stagnation.
Structure without rest leads to burnout.
This balances both.
Do I have to attend everything live?
No.
All workshops and Q&A calls are recorded and available as replays.
You’re never penalized for missing a live call.
You’re simply invited to re-enter where you are.
This is not about perfect attendance.
It’s about steady progress.
What if I fall behind or miss a few weeks?
You’re not behind.
The Build Season is designed so you can:
drop back in at any point
focus on the current phase
ignore everything you missed
There is no catching up.
Only re-entering.
What kind of business is this for?
The Build Season works for:
service-based businesses
consultants and coaches
creatives and educators
digital product or membership ideas
If you need:
clarity around your offer
a simple way for people to say yes
systems that reduce effort
This will support you.
You do not need to be “advanced” or tech-savvy.
Is this about launching in January?
No — intentionally.
January is for building, not launching.
The Build Season runs from January through the Spring Equinox, so you’re preparing quietly and launching when it actually makes sense.
Spring is for emergence.
Winter is for foundations.
How much time does this take each week?
Most members spend:
90 minutes for the monthly workshop
30–60 minutes per week on implementation
This is not a high-output program.
It’s designed to fit into real winter energy.
What if I already have a business — will this still help?
Yes.
Many members use The Build Season to:
simplify what’s already working
remove unnecessary complexity
stabilize systems that feel fragile
rebuild after growth or burnout
This isn’t about starting over.
It’s about making your business feel safer and more sustainable.
What is the Builders Track?
The Builders Track is an earned layer of support for members who complete their monthly deliverables.
It includes:
priority Q&A support
gentle visibility and spotlights
amplification during spring launch moments
There’s no pressure to join it — but it’s there for members who want momentum.
Why is this $997?
Because this isn’t content access.
It’s:
a guided winter build cycle
structured support
clear sequencing
and a container that replaces months of circling
You’re not paying for motivation.
You’re paying for clarity, structure, and follow-through — plus a full year of It’s Her Business.
What happens after The Build Season ends?
You’ll still have:
your systems
your offer
your foundation
and your year of platform access
Spring becomes about visibility and growth — not scrambling.
The Build Season doesn’t end your momentum.
It creates it.
Is this right for me if I want things to feel calm instead of intense?
Yes.
That’s the point.
The Build Season is for people who want their business to feel:
grounded
steady
supportive
and sustainable
Quiet does not mean unproductive.
It means intentional.
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What's Included?
You know you’re meant for more.
The full Build Season
(January → Spring Equinox)
All live workshops + replays
Weekly implementation support
Builders Track access
One full year of It’s Her Business
This is not just a season.
It’s a container you can return to.
$497
(or 12 payments of $47)
This is not a monthly membership.
It’s a winter commitment.
A decision to stop forcing growth — and start preparing for it.
No pressure. Just strategy. Just truth. Just you, finally getting the support you deserve.